Be visible and available
Harness the social media
Remember the power of networks
Draft a marketing plan
Instructions for the marketing plan of a light entrepreneur
2. Recognise your most important target groups. What are your clients interested in? What is the target group of your marketing like? Identifying your target group influences your choice of marketing platform and means.
3. Create a marketing strategy that will take you towards your goals. What kind of content do your clients want to see and how do your clients view your service? Take the current market situation into account. Are there competitors in the field and how can you stand out? What do you plan to do in practice to reach your clients? Concrete examples include marketing in the social media and via e-mail or optimising your websites.
4. Choose your marketing channels and calculate a budget. Social media platforms and e-mail marketing are cost-effective. When making a choice, consider the target groups you have identified earlier. What marketing channels do your target groups use? Create a suitable budget for a year.
5. Measure your results. Keep in mind the goal you set earlier. Are they taking you towards your goals? Adjust your marketing methods and budget if necessary.